Good design is obvious. Great design is transparent. — Joe Sparano
Had a fun day shooting round London got some great pictures for my PDF but I neglected to make a better prototype. I guess I’ll just bring in my old card one tomorrow to give my tutors a rough idea of what I want to do. Maybe they’ll just be happy to see I’m moving forward.
Conceptually I’ve cut down on what I wanted to do with this brief. My idea was good but had too much going on and as a firm believer in Murphy’s law I refuse to make things so complex that I’ll be fucked if everything goes belly up. I’m using tomorrow as an indicator of how well I’ve thought this idea through and how badly I really want to be in the degree show let alone produce work for it. But enough of this it’s 12:30 at night that bottle of scotch isn’t gonna drink itself.
What I think I really want to achieve with my future poster is the growing invisibility of adverting; starting with the death of the poster as a viable medium. They have become hard to use, as there is plenty of other newer ways to get a passerby interested. The poster is now becoming like an old man in a pub, no one pays much attention to him and he just exists within the sea of other people.
With the abundance of so many brightly coloured, well-drawn posters there is less of a chance of your poster becoming an eye-catching image and more of a chance of it turning into just another voice screaming for attention amongst the crowd. But despite my grimaces I like this playground because it gives me a chance to poke fun at the design world while I take part in the game.
So if my poster had a key word it would be invisible. Remember that cause i'll probably change my mind later in the day. I’ve looked into heat/light sensitive paper and UV light but I’m not happy with what I can do with them so far, but only 1 more day before I need to present a prototype. Shouldn’t be that hard.
