Yay Progress

Good design is obvious. Great design is transparent.
— Joe Sparano

Had a fun day shooting round London got some great pictures for my PDF but I neglected to make a better prototype. I guess I’ll just bring in my old card one tomorrow to give my tutors a rough idea of what I want to do. Maybe they’ll just be happy to see I’m moving forward.


Conceptually I’ve cut down on what I wanted to do with this brief. My idea was good but had too much going on and as a firm believer in Murphy’s law I refuse to make things so complex that I’ll be fucked if everything goes belly up. I’m using tomorrow as an indicator of how well I’ve thought this idea through and how badly I really want to be in the degree show let alone produce work for it. But enough of this it’s 12:30 at night that bottle of scotch isn’t gonna drink itself.

Invisibility

What I think I really want to achieve with my future poster is the growing invisibility of adverting; starting with the death of the poster as a viable medium. They have become hard to use, as there is plenty of other newer ways to get a passerby interested. The poster is now becoming like an old man in a pub, no one pays much attention to him and he just exists within the sea of other people.

With the abundance of so many brightly coloured, well-drawn posters there is less of a chance of your poster becoming an eye-catching image and more of a chance of it turning into just another voice screaming for attention amongst the crowd. But despite my grimaces I like this playground because it gives me a chance to poke fun at the design world while I take part in the game.

So if my poster had a key word it would be invisible. Remember that cause i'll probably change my mind later in the day.

I’ve looked into heat/light sensitive paper and UV light but I’m not happy with what I can do with them so far, but only 1 more day before I need to present a prototype. Shouldn’t be that hard.

KitKat Chair

KitKat Chair Posters placed strategically at the entrance of the parks and beaches. Lego should do something like this

Take a break from the sun

Summer time and the living is easy

Sound in Posters

These interactive posters were designed in Brazil. This is the kind of feel i'm aiming for in my posters, now its just a matter of having an idea.

Nikon Camera series

Nikon makes me smile

Shadow in Advertising

A few examples of Shadow used in adverting. There's some jems here. I might steal a few ideas.

Humans are Among Us Sci Fi Campaign

Stumbled across these posters from Saatchi & Saatchi for Sci Fi Channel.

Creative Billboards Advertisements

Billboards are like the big brother of posters and they’ve always got the chance to be more eye-catching because of their size. This site has a good selection.

Public Interest Ads

A great series of adds to prod at the public to pay attention to the real world other than the consumer based one around them. See the other 47 here.

FedEx Campaign

A small campaign by DDB Brazil for Fedex Express train. Fedex are quite good with their adverting, their posters tend to be quite witty and these two are no expectation.

New Inspiration

I’d defiantly going to stick with the guerrilla and ambient advertising campaigns; in part because I love them but mostly because they’re the most interesting aspect of adverting for me.

I found a good collection here that you may enjoy.

Lets get this started

Here are a couple of great guerrilla advertising examples for my first ground breaking post.Here’s to hoping I can channel some of that creativity into my poster’s theme.

Oh and before I forget I found them here